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In Brazil, Logan talks the talk and walks on ethanol April 24, 2007

Posted by danielogan in Factories, In the news, Markets, Uncategorized.
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Starting from May, Logan will become available under the Renault brand in Argentina, and then, from July, in Brazil.

This comes after Logan’s launch in Colombia, Venezuela and Ecuador, in September 2005. Until now, Logan has been assembled in South America in the Colombian plant of Sofasa, located in Envigado, but the start of the production in Brazil will bring several twists in the development of the X90 project:

1. “Talks the talk”: since Logan has in Brazil a high degree of local content, 80% of parts being produced locally (higher degree than in Romania, as far as I know), the cars produced here adopt a new interior design! The changes are discreet – explaining why most people don’t notice anything out of the ordinary when looking at the official pictures – but the differences are there: the central console is more refined, with knobs and switches better located, in a higher and more accessible configuration. Also, the door panels have a new design. See for yourself!

dashbrazil.jpg

For comparison I attach a photo of my central console with its “accessible-find-me-if-you-can” dials and switches:

ergonomics.jpg

Compared to Dacia Logan, the seats of its Renault sibling have a better upholstery as well.

The (potential) good news is that this new design of the dashboard is most likely to be adopted in the face-lift versions of Logan scheduled in Europe for next year.

2. “Walks on ethanol”: you’re right, Logans don’t “walk”, but in Brazil they run on bioethanol, a premiere for the Logan range. This fuel is widely used in Brazil, and Renault was wise enough to take it into account. As a side-notice, in Romania, Dacia will launch in May the first official Logan version able to run on LPG (Liquefied Petroleum Gas). “Official” because taxi drivers and some private owners have been using this alternative fuel for quite some time, although the producer advised against it.

3. Produced in the Ayrton Senna Complex in Curitiba (Parana State), the “Brazilian” Logan will have an annual production capacity of 110,000 units, according to Renault. This is more than half of the entire production capacity (200,000 units) of the passenger car factory, although Logan is the sixth model manufactured there. The Logan production is aimed not only for the Brazilian market, but also for export, mainly Argentina and Mexico. The interesting part is that Renault announced that a model derived from Logan will be
marketed in Mexico under the Nissan brand, but no further details were offered.

The decision to put a Nissan badge on a Renault model is not new. The four-door version of Renault Clio, known as Symbol or Thalia, is sold in Mexico (and other Latin American markets as well) as Nissan Platina.

It is worth mentioning at this point that Brazil is also the country that will see the international launch of the future hatchback version of Logan, announced for this fall by Luc-Alexandre Menard, president of Dacia, at this year’s Geneva motor show (according to Reuters).

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